PRIVACY POLICY

Performance Collective, LLC  |  Effective Date: June 1, 2025  |  Last Updated: June 1, 2025Last Updated: June 11, 2026


Performance Collective, LLC ("Performance Collective," "we," "us," or "our") is committed to protecting the privacy of our patients, clients, and website visitors. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (www.performancecollective.co), contact us, or use our services.


By using our website or services, you agree to the practices described in this Privacy Policy.


1. Information We Collect

We may collect the following types of information:

  • Personal identifiers: name, email address, phone number, mailing address
  • Health and clinical information: health history, treatment records, and related wellness data provided in connection with physical therapy or wellness services
  • Billing and payment information
  • Communications: messages, appointment requests, and inquiries submitted through our website or CRM platform
  • Usage data: IP address, browser type, pages visited, and other analytics data collected automatically when you visit our website

2. How We Use Your Information

We use the information we collect to:

  • Schedule appointments and provide physical therapy, wellness, and related services
  • Communicate with you regarding your care, appointments, and account
  • Send appointment reminders, follow-up messages, and health-related communications via SMS, email, or phone, where you have provided consent
  • Process payments and manage billing
  • Comply with applicable healthcare and business laws and regulations
  • Improve our website, services, and patient experience
  • Respond to inquiries and provide customer support
  • Support clinical documentation, administrative tasks, and practice operations through AI-assisted tools, where such tools are used in accordance with our AI Acceptable Use Policy and do not serve as permanent storage for your health information

3. SMS / Text Message Communications

By providing your mobile phone number and opting in to receive text messages from Performance Collective, you consent to receive SMS communications, including appointment reminders, care follow-ups, and informational messages.


Message frequency may vary. Standard message and data rates may apply. You may opt out at any time by replying STOP to any message. For help, reply HELP or contact us at (803) 792-7367.


We do not sell, share, or disclose your phone number or opt-in data to third parties for marketing purposes.

4. Cookies, Tracking Technologies, and Analytics

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, and understand how visitors interact with our content.

Types of technologies we may use:

  • Cookies: Small text files stored on your device that help us remember your preferences and recognize returning visitors.
  • Web beacons / pixel tags: Tiny graphic elements embedded in web pages or emails used to track page visits or email open rates.
  • Analytics tools: We may use third-party analytics services (such as Google Analytics) to collect and analyze aggregated usage data, including pages visited, time on site, and traffic sources. These services may use their own cookies and tracking mechanisms subject to their own privacy policies.
  • Session and persistent cookies: Session cookies expire when you close your browser; persistent cookies remain on your device for a set period or until manually deleted.


You can control cookie behavior through your browser settings. Most browsers allow you to refuse cookies, delete existing cookies, or alert you when cookies are being set. Please note that disabling cookies may affect the functionality of certain features on our website.


We do not use tracking technologies to collect personally identifiable health information or to serve targeted advertising based on your health data.


5. Disclosure of Your Information

We do not sell your personal information. We may share information in the following limited circumstances:

  • Service providers: vendors and platforms used to operate our business (e.g., scheduling software, CRM platforms, billing systems), subject to confidentiality agreements, electronic health record systems such as Jane, Prompt, or similar platforms), subject to confidentiality agreements and, where required, Business Associate Agreements (BAAs)
  • Artificial intelligence tools: AI-based platforms (such as large language model services) used to support administrative and documentation tasks on a relay-processing basis only. These tools do not serve as permanent storage for your PHI or PII. Your health information is maintained in HIPAA-compliant storage systems. See Section 13 for full details.
  • Healthcare providers: with your authorization, for coordination of care
  • Legal compliance: when required by law, court order, or government authority
  • Business transfers: in connection with a merger, acquisition, or sale of assets, with notice to affected individuals

6. HIPAA Notice

To the extent that Performance Collective collects or maintains protected health information (PHI) in connection with clinical physical therapy services, we comply with the Health Insurance Portability and Accountability Act (HIPAA). A separate Notice of Privacy Practices is provided to clinical patients and governs the use and disclosure of PHI.


7. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your information. PHI and PII are stored in HIPAA-compliant environments operating under signed Business Associate Agreements (BAAs), including our cloud-based records platform. Operational and clinical management technology platforms, including any AI tools used for administrative support, function as relay interfaces only and are not designated as permanent storage systems for your health information. However, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security.


8. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their policies.


9. Children’s Privacy

Our website and services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us immediately.


10. Your Rights and Choices

Depending on your location, you may have the right to:

  • Access, correct, or delete your personal information
  • Opt out of SMS or email communications
  • Request information about how your data is used or shared


To exercise any of these rights, contact us at the information below.


12. Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be posted on our website with a revised effective date. Your continued use of our website or services after such changes constitutes acceptance of the updated policy.


13. Artificial Intelligence & Technology Tools

Performance Collective uses artificial intelligence (AI) tools, including large language model (LLM) services, to support administrative functions, clinical documentation drafting, and practice operations. This section describes how those tools interact with your information.


How AI Tools Are Used

AI tools are used exclusively for administrative and documentation support functions, including drafting communications, creating practice materials, and supporting operational workflows. AI tools are not used to make autonomous clinical decisions. All AI-generated outputs that relate to your care are reviewed and acted upon solely by the licensed clinician.


AI Tools Are Not Permanent Storage

AI tools function as relay-processing interfaces, not as repositories for your health information. Any information processed through an AI tool during an active session is not retained by the AI vendor as part of a patient record. Your PHI and PII are stored permanently in HIPAA-compliant systems operating under Business Associate Agreements. This architecture mirrors the established practice of accessing a HIPAA-compliant records system via a personal device: the access interface is a conduit, not the system of record.


Minimum Necessary Standard

Where any reference to patient information is made within an AI session, we apply the HIPAA minimum necessary standard: only the information required to complete the specific task is used. We prefer de-identified or templated approaches wherever the task permits.


Evolving Regulatory Landscape

The regulatory environment governing AI use in healthcare is actively developing. Performance Collective monitors guidance from the U.S. Department of Health and Human Services (HHS) and relevant regulatory bodies and will update this section as formal guidance is issued. Our AI practices are further governed by an internal AI Acceptable Use & Data Privacy Policy (Policy PC-AI-001), available upon request.


Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us:


Performance Collective, LLC

534 River Crossing Drive, Suite 101

Fort Mill, South Carolina 29715

Phone: (803) 792-7367

Website: www.performancecollective.co